In our work helping clients to develop and use meaningful data for analysis and action, the issue often arises as to how to effectively distribute this insightful information to the various people within the organization.
Many organizations today are using Microsoft®SharePoint®for collaboration and communication. However, many SharePoint implementations are not actively or enthusiastically used. This is frequently because of the lack of useful information available through their SharePoint system.
We have seen how SharePoint implementations can be made more useful and productive with the addition of meaningful marketing and sales data. Various people within an organization can have timely access to important information to help effectively do their work. Permissions as to who has access to what data can be controlled.
We suggest that you should start practically in the delivery of data through your SharePoint system. Start with basic libraries and reports. Then, as you expand your SharePoint capabilities, walk down the path of adding Business Intelligence functions, including Dashboards, Scorecards, and Analytic Charts and Grids. As you proceed, you will gain feedback from the users of the data. You will also be able to expand your SharePoint knowledge and skills.
Furthermore, this approach will enable you to evaluate, determine and expand the back-end data that is needed by your users. Often that data will be developed by matching, linking and correlating data from various sources utilizing a data integration tool like SingleVision®. That data might also be needed to be organized into an actionable Data Framework for efficient analysis and action. The quality, accuracy, timeliness and availability of your data is of critical.
The key is to start practically distributing actionable information, gain feedback, build your data competency, extend your SharePoint skills, and then expand over time the depth and sophistication of the delivery of data.