Member Attrition and Retention
There is a short video focusing on the subjects of member retention and attrition, and evaluating a member's relationship with an organization, association or society. This is a practical introduction to using predictive analytics to explore member retention and attrition. The video recommends translating raw transaction data, along with demographic data, into actionable insights about members by creating a numerical index that can be used to identify current members that might cancel or not renew. The index can be used to help identify those members that might be in need of proactive contact and attention, before they cancel.
Member Relationship Index
The video focuses on attrition, however, an index can also be used to measure member loyalty, affinity and relationship. Each member can be given a score. The score can be used to determine the types and frequency of outreach. Moreover, although this video focuses on membership, the concepts discussed can be used in evaluating B2B and other customer relationships. Take a look at the video, it should give you some good ideas.