Here are the top 8 reasons to implement a customer data integration system:
1. Report and Data Mine Utilizing Separate Data Silos
2. Develop a Single Customer View for Up-selling and Cross-selling
3. Consolidate Multiple Databases After a Merger or Acquisition
4. Correlate Data for Corporate Hierarchies
5. Identify Data Quality Issues
6. Discover Duplicate Records
7. Append External Marketing Data to your CRM System
8. Build a New Database System
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