B2B cross sell and up sell marketing requires building and maintaining a complete data view of the customer relationship. This includes linking all pertinent data about the customer, related customer organizations and locations and their contacts, along with transaction activities. Linked actionable data enables data-driven marketers to analyze, plan and execute effective programs.
Data Framework for Analysis, Planning, and Programs
The matching and linking of data should be part of the building of an ongoing, dynamic Data Framework that brings together data from various sources and silos for analysis, planning and programs, programs that include cross selling and up selling.
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